ATHENS, Ga. – The University of Georgia Athletic Association has created LeGAcy, a comprehensive Name, Image and Likeness program. LeGAcy will provide education, social media tools and support that will assist student-athletes in maximizing their personal brand, platforms, development and opportunities.
“As NIL was developing, we considered how we could bolster the programming and services we already offered to help our student-athletes navigate the changing landscape,” J. Reid Parker Director of Athletics Josh Brooks said. “With The Georgia Way already in place, we brought in Altius Sports Partners to offer NIL-specific education, and INFLCR, which provides industry-leading social media tools, to bolster and continue to grow our LeGAcy program.”
Georgia Athletics’ newest partner, INFLCR is a content delivery system that allows student-athletes access to media, photography, videos and other content that will bolster their online presence. Through the INFLCR mobile app, they can seamlessly share and post content to their personal social media platforms. The app also provides analytics that measure audience engagement for student-athletes and the Georgia brand that will impact attendance, recruiting, fundraising and other strategic goals.
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