UGA Football: Georgia Athletics Creates In-House NIL Department, Expands Partnership with Altius

ATHENS, Ga. – The University of Georgia Athletic Association has announced a new In-House NIL Department and has expanded its partnership with Altius Sports Partners to support and educate student-athletes pursuing NIL opportunities.

UGA has named Tanner Potts as Director of NIL and Strategic Initiatives to coordinate this new NIL Department and manage an NIL program on track to double the number of deals for student-athletes year to year.

Under the umbrella of this new office, Altius Sports Partners (ASP) will hire and support an Athlete Marketing Manager, who will work directly with student-athletes and external entities — such as local, state and national brands — with the goal of connecting student-athletes to these brands.

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